When it comes Internet marketing Seth Godin is one of the leaders in the industry who has carve a niche for himself as an entrepreneur and blogger who has worked with some of the best companies in the world.
The 56 year old American who is estimated to be worth over $34 million started off as a software brand manager in the 1980s with his company Yoyodyne, which became the one of the pioneers in the Internet-based direct-marketing industry. He started the company in his apartment in New York with his partner Mark Hurst and their goal was to change the way customers engaged their customers and they did just that as Yoyodyne became the leader in the internet marketing industry in just a year after its launch.
Seth Godin is also an author who has written well over 10 best sellers
Seth Godin’s Money Spinners
- Seth Godin Productions: One of Seth Godin’s money spinner is his production company where he focuses on his book packaging before it was sold to his employees in the company
- Yoyodyne: This Company promoted the concept of permission marketing and in no time grew to become of the biggest internet based company that made use of contest, games and scavenger hunts to promote products and services to customers. The site had more than 1 million visitors and provided services for companies like America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo.
- Permission Marketing: This is one of the earliest form of affiliate market as people had to refer their friends.
Seth Godin achieved great success with his company Yoyodyne which he later sold to Yahoo for $30 million and became the Vice President of the company after the deal was done. In March 2006, Godin launched his new company Squidoo and in just 2 years the company became one of the 500 most visited websites in the world. The company was sold in 2014 to HubPages. In October 2012, Godin he started a business mentoring podcast on the Earwolf network.
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